Navigating the NFT Space as an Independent Artist: A Personal Guide
The question isn't just "How do I get into NFTs?" but rather, "Who are you?" If you’re a grifter looking to cash in with a quick profile picture (PFP) collection, you won’t find any secrets here. The formulas are out there, and the market has been flooded with those trying to make a fast buck. But if you’re an independent artist who genuinely wants to explore this space, I’ve got some thoughts to share. I’ve been here since 2021, and the journey has been anything but straightforward.
Understanding "This Space"
The NFT space is often equated with a broader decentralized ecosystem, but let’s face it: much of the activity happens on social media, particularly on X (formerly Twitter), which is far from decentralized. NFTs themselves are often stored on centralized servers rather than truly existing "on-chain." This means that if the company hosting the data stops paying its InterPlanetary File System (IPFS) bills, your NFTs could potentially disappear. Understanding this reality is essential before diving in.
How Much Do You Really Want to Be on Twitter?
If you’re planning to make a name for yourself in the NFT space, you’re going to have to spend a lot of time on X. This platform is essentially ground zero for the NFT community, but the environment can be a double-edged sword. It’s a popularity contest driven by dopamine hits—shitty memes, bots, grifting, toxicity, and narcissism are rampant. If you stop engaging for any significant period, you’ll likely find yourself back at square one, which can lead to burnout.
The solution? Avoid the noise and stay true to your own path. Share your work consistently, whether it’s your best piece or a rough sketch. If you’re happy with it, that’s already a victory. Some people will advise you to only post your top-tier art, but the reality is that your audience will stick around for your authenticity, your journey, and your evolution as an artist. It’s about building a connection over time, not just chasing quick hits.
Find the Right People and Avoid the Drama
Surround yourself with artists who resonate with your values and creative goals. The NFT community is vast, but only a handful genuinely care about the art. Most are here for the potential financial gain, having been sold a "get-rich-quick" dream. Ignore the hype, the drama, and the noise. Instead, focus on building genuine relationships with collectors, creators, and anyone who connects with your art on a deeper level.
Be prepared for periods of silence. I was ignored for over a year during the 2021 bull run, even when the market was red-hot. It’s not easy, but tenacity is crucial. Believe in your work and stay the course, even when it feels like no one is paying attention. Over time, you’ll find the people who would follow your art to the ends of the earth—and those are the people worth creating for.
Art as Utility vs. Utility-Driven Art
One of the ongoing debates in the NFT space is whether blockchain technology should provide additional utility to collectors. My stance? If the art is compelling enough, it doesn’t need utility. The art itself is the utility; it should stand on its own merits. Those who insist on extra utility often do so in hopes of boosting their "investment." If a collector genuinely loves your work, they should be content to hold it even if its market value drops to zero.
Don’t Make NFTs Your Whole World
While the NFT space offers an exciting avenue for digital art, it shouldn’t be your only focus. Get out there in the real world. Attend gallery shows, do pop-up events, and engage with people face-to-face. Sharing your art in physical spaces can bring a sense of fulfillment and connection that goes beyond digital engagement.
Know Who You Are and What You Want to Say
Above all, the best advice for an independent artist is to have a clear understanding of who you are and what you want to express. Without that, you risk becoming a copy of a copy, just another voice lost in the noise. Authenticity and perseverance will set you apart in a world that’s often fixated on quick gains and fleeting trends.
The journey in the NFT space isn’t an easy one, but for those who are committed to their art and willing to weather the ups and downs, it can be a deeply rewarding experience. Remember, this is about more than just making a sale; it’s about finding and connecting with those who resonate with your vision.
